Attitude Drinks Inc. (OTCBB: ATTD) announced today a partnership with Olympic
snowboarding gold medalists Kelly Clark and Seth Wescott. Clark, a two-time
Olympic medalist in halfpipe, is widely considered one of the greatest female
representatives of the sport. The Vermont native has won every major
snowboarding title and event in the history of the sport including the U.S.
Open, Olympics, Winter X Games and others. Wescott, the first and only gold
medalist in snowboardcross, is widely considered the sport’s gold ambassador
around the world. The Maine native is a four-time U.S. National champion,
three-time World Championships medalist and eight-time Winter X Games medalist.
“The relationship with both high performance athletes as ambassadors for Phase
III ‘Recovery’ is a natural fit. Formulated to optimally address and enhance
fitness performance, the excellence demonstrated by Seth and Kelly makes the
partnership a perfect match,” commented Roy Warren, CEO of Attitude Drinks, Inc.
As described by Dr. Stout, chairman of the Attitude Drinks Inc. scientific
advisory board, “Phase III Grade ‘A’ milk is loaded with nutrients that work
together to form the perfect post-exercise drink that fulfills the 3 R’s (rehydration,
replenishment and rebuilding of muscle fibers).” The sponsorship of both
athletes appropriately fits the innovative formulation and delivery of Phase
III, providing a state-of-the art nutrition source for muscle recovery. Wescott
was recognized in the Vancouver 2010 Olympics as ‘recovering’ from an upsetting
preliminary run to finish with gold in the finals of this snowboardcross event.
Clark, widely known for her innovative approach to halfpipe, also perfectly
represents the cutting edge technology and positioning of Phase III ‘Recovery’.
About Attitude Drinks Inc.:
Attitude Drinks Inc. is an innovative beverage brand development company with a
focus on functional milk ready-to-drink beverages. Phase III ‘Recovery’ is the
company’s first functional milk drink exploiting recent scientific evidence of
the benefits of milk and protein as an exercise recovery aid. The February 2010
launch of Phase III marks the first time a sports drink has been formulated from
real milk. Attitude is finalizing the development of new functional milk drinks,
targeting weight management and younger consumers which benefits from the same
processing technology utilized in Phase III for launch in Q-3 2010. For more
information, visit
www.attitudedrinks.com.
This news release contains forward-looking statements within the meaning of the
Securities Litigation Reform Act. The statements reflect the Company’s current
views with respect to future events that involve risks and uncertainties. Among
others, these risks include the failure to meet schedule or performance
requirements of the Company’s contracts, the Company’s liquidity position, the
Company’s ability to obtain new contracts, the emergence of competitors with
greater financial resources, and the impact of competitive pricing. In the light
of these uncertainties the forward-looking events referred to in this release
might not occur.
Source:
Attitude Drinks Inc.
