LITTLE ROCK, Ark. – Today, Arkansas Governor Mike Beebe and First Lady Ginger Beebe pledged their support to the Fuel Up to Play 60 program, an in-school health and wellness program that encourages youth to consume nutrient-rich foods and achieve 60 minutes of physical activity every day. The Governor and First Lady joined students from Weiner High School in Weiner, Ark., Arkansas dairy farmers and members of Midwest Dairy Council to sign the symbolic pledge.
At the proclamation signing, the Governor and First Lady praised the progress achieved to date by Arkansas students and indicated the program is a positive next step toward reducing childhood obesity in Arkansas. “Reducing childhood obesity and hunger are important challenges that Arkansas faces,” First Lady Ginger Beebe said. “Fuel Up to Play 60 helps provide healthy breakfast choices for students and encourages them to exercise or play for at least 60 minutes a day. I am thankful for the opportunities that Fuel Up to Play 60 provides to the schoolchildren in our state.”
Launched by National Dairy Council and the National Football League, with additional partnership support from U.S. Department of Agriculture, Fuel Up to Play 60 has activated more than 8 million students in 70,000 schools nationwide, including more than 400,000 students in Arkansas, to be healthy, get active and make a difference. Today, more than 900 schools across Arkansas are designated Fuel Up to Play 60 schools.
The Fuel Up to Play 60 program is a direct response to dairy farmers’ concerns that many children in Arkansas are overweight and undernourished. “As dairy farmers, we have always cared about legacy and the importance of passing on a better future to the next generation,” said dairy farmer Woody Bryant of Austin, Ark. “To date, the dairy community has awarded more than $80,000 in funding to Arkansas schools to help jump-start and champion school wellness efforts.”
Any school in Arkansas can enroll in the free program, thus becoming eligible to apply for funds to help increase awareness of and access to nutrient-rich foods and physical activity opportunities for students. As part of Fuel Up to Play 60, schools can receive a free Quick Start Resources kit with planning tools and in-school collateral materials to help them implement healthy eating and physical fitness plans. The program, now in its second year, also encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. The ultimate goal is to ensure changes made at school are sustainable and to provide children with more opportunities to be physically active and choose nutrient-rich foods.
“Fuel Up to Play 60 empowers Arkansas youth statewide to take control of their own health and work toward making their school environment healthier with their friends,” said Patricia Carroll, Fuel Up to Play 60 Program Advisor, Weiner High School. “The fact that the Governor now stands behind our program only further emphasizes the importance of it.”
To learn more about Fuel Up to Play 60, visit FuelUpToPlay60.com or MidwestDairy.com.
Midwest Dairy Council®, an affiliate of National Dairy Council, is the nutrition education division of Midwest Dairy Association. The Council is dedicated to dairy nutrition research and education through the investment of more than 11,000 dairy farm families across 10 Midwestern states (North Dakota, South Dakota, Minnesota, Illinois, Iowa, Nebraska, Missouri, Kansas, Arkansas and eastern Oklahoma), and is committed to child health and wellness through our collaborative program, Fuel Up to Play 60. For more information, visit www.midwestdairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy.
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.
Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.
Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like the National Dairy Council. NFLPLAY 60 is also implemented locally, as part of the NFL’s in-school, after-school and team-based programs. For more information, visit NFLRush.com.©
©2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.
National Dairy Council® (NDC) is the nutrition research, education and communications arm of Dairy Management Inc™. On behalf of U.S. dairy farmers, NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier society, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC is dedicated to educating the public on the health benefits of consuming milk and milk products throughout a person’s lifespan. For more information, visit NationalDairyCouncil.org.
Source: National Dairy Council
