LONGUEUIL, QC – Agropur Cooperative is No. 1 in the Dairy Products and Alternatives category on the Gustavson Brand Trust Index, published by the University of Victoria’s Peter B. Gustavson School of Business. The distinction confirms that Agropur is one of Canada’s most trusted brands. In the survey, the Agropur name was submitted to 7,200 respondents along with nine of its brands (Natrel, OKA, iÖGO, Olympic, L’Extra, Farmers, Island Farms, Québon and Sealtest).
“We thank consumers for placing their trust in us and making Agropur the top brand in its category,” says Agropur CEO Robert Coallier. “This honour is the result of our ongoing efforts to develop our brands while staying true to our cooperative model, which has been creating wealth and redistributing it to local communities for more than 80 years.”
Agropur also ranked in the top 3 overall on the “values-based trust” dimension among the 313 Canadian brands scored by respondents. Values-based trust measures consumer perceptions of the brand’s social responsibility and faithfulness to its values.
“Corporate social responsibility is closely tied to our cooperative values,” Mr. Coallier points out. “We are committed to offering high-quality dairy products made in an environmentally responsible manner using top-grade canadian milk. Our cooperative model is based on sharing. We are pleased to see that consumers recognize that model’s merits.
“We work every day to give our consumers an exceptional dairy experience by building on our brand and innovation pillars of development to deliver relevant products,” Mr. Coallier concluded.
About the Gustavson Brand Trust Index
Since 2015, the Gustavson Index has been publishing an annual ranking of brands highlighting how community engagement, relationship management and customer experience influence consumer trust.
The GBTI was established to raise awareness of the role that trust plays in the minds of Canadian consumers when they make purchasing decisions. This index measures the relationships between brand performance, social equity, trust, and advocacy for brands in Canada. This initiative highlights the Gustavson School’s goal of educating and championing responsible leadership, part of the vital impact that drives the University of Victoria’s sense of purpose as a leading teaching and research hub.
See the highlights of the 2019 Gustavson Brand Trust Index
See Agropur’s corporate responsibility report corporate responsibility report.
About Agropur
Agropur Cooperative is a North American dairy industry leader founded in 1938. With sales of $6.7 billion in 2018, the Cooperative is a source of pride to the 3,161 members and 8,800 employees who work together in pursuit of a shared goal: Better Dairy. Better World” promise. ». Agropur processes more than 6.2 billion litres of milk per year at its 39 plants across North America and boasts an impressive roster of respected brands and products, including Natrel, OKA, iÖGO, BiPro, Agropur Grand Cheddar, Olympic, Farmers, Island Farms and Québon. Agropur’s head office is certified LEED Silver. agropur.com
