Which Potato for Which Dish? Type Matters

November 4, 2009 Terri Parsons, TMA+Peritus

WPVGA helps produce departments answer shoppers most pressing questions.

Driscoll’s Berries & Dede Wilson Team Up To Celebrate Book Release

November 3, 2009 Lyz Nardo, The Baddish Group

Driscoll’s celebrated the release of Dede Wilson’s new book, Unforgettable Desserts.

Idaho Potato Commission Salutes World Cycling Champion Kristin Armstrong

Armstrong’s recipe and exciting $10,000 sweepstakes with extended deadline featured on Idaho Potato Commission Web site.

Kroger Launches Traceable Salads With HarvestMark

October 29, 2009 Miz Nakajima, HarvestMark

Krogers new line of fresh salads enables customers to learn the origin of the produce through exclusive technology.

Institute Of Medicine Recommends More Fruits And Vegetables For School Meals

IOM report, School Meals: Building Blocks for Healthy Children, shows importance of increasing the amount and variety of vegetables and fruits in schools.