8 Last-Minute Strategies to Maximize Your Halloween Profits

October 28, 2024 Rio Roses by Equiflor

Use moody flowers like blood-red roses, purple anemones, or Rio’s Halloween Tinted Roses to create spooky, elegant designs​.

Experience the Magical World of Flowers with Holex

October 28, 2024 Holex

Holex welcomes wholesalers, retail specialists, florists, event planners, and all other professionals in the floriculture industry worldwide. This magical floral installation offers a sensory journey through the colorful and creative world of Holex and the worldwide sourced range of flowers and greens.

Petal It Forward ‘Inspires Everyone’ to Pay it Forward

October 24, 2024 Society of American Florists

Hundreds of floral businesses worldwide joined together to spread joy through flowers during the Society of American Florists’ (SAF) 10th annual Petal It Forward event on October 16. This year’s initiative saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and internationally in Ecuador, Colombia, the United Kingdom, and India. This marks a significant increase from last year’s 580 participants, expanding the event’s reach and impact globally.

Autumn/Winter Trends of Smithers-Oasis UK

October 24, 2024 Florint

The Autumn/Winter Collection of Smithers-Oasis UK is built around three distinct themes, influenced by the latest trends in fashion, design and home decor. By carefully selecting the trend elements that work best in the realm of floristry, we’ve designed our new products to be both eye-catching for the consumer, and practical for the florist.

Resources, Solutions, Supply: The New Catalog from Ball Seed Cut Flowers Sets Your Program Up for Success

October 23, 2024 Ball Seed

The 2025-2026 Cut Flowers catalog from Ball Seed highlights floral options today’s consumer are craving, plus showcases the business support the Ball Seed Cut Flowers team provides.