Floral

With Just Two Shopping Days Left, flowers are hot, clothing is not. As the nation heads into its second largest shopping holiday of the year, leading performance marketing network provider LinkShare has revealed how online consumers shop for Mom on Mother’s Day. …

Judy Boggs, owner of Paul Wood Florist in Fort Collins said sales of dish gardens and blooming plants are up, but the No. 1 seller remains the cut flower arrangement. Gerber daisies and tulips are big this year as are exotic flowers. “So much is available now, and the public is so well educated because of the Internet, we’re seeing really educated consumers,” Boggs said. …

Don’t miss this powerful new mini-conference exclusively for florists! …

As margins remain thin and consumers continue holding tightly to their pocketbooks, many retailers are exploring ways to cut items from their budgets and save funds. One of the items often appearing on budgetary chopping blocks is marketing, as some retailers believe they can make do with less outreach in a recession. …

Once again the House of Representatives has passed a bill that would eliminate the controversial floral demonstration test needed to acquire a retail florist license in Louisiana. Louisiana’s current law is unusual because it requires a retail license applicant to prepare floral designs in a test graded by a panel of florists who could be future competitors for business. …