WSCGA Debuts Program In Partnership With O&H Danish Bakery Of Racine
June 17, 2015 | 3 min to read
RACINE and WISCONSIN RAPIDS, Wis. – O&H Danish Bakery’s famous Wisconsin Kringle will soon feature something in addition to a mouth-watering blend of cherries, cranberries and cream cheese – the company’s catalog will include a new logo declaring the product is “Made With Wisconsin Cranberries.” The logo is part of a new branding program introduced today by the Wisconsin State Cranberry Growers Association (WSCGA) in partnership with O&H Danish Bakery, which has long used the official Wisconsin state fruit in its products.
“Wisconsin annually produces more than half the world’s cranberry supply, and Badger State berries are used in thousands of products – everything from sauces and juices to bath and body products and more,” said Tom Lochner, executive director of WSCGA. “The ‘Made With Wisconsin Cranberries’ program is a way for producers to share their love of the tart and tangy cranberry, spread the word about their commitment to quality and expose their products to new audiences of CranFans. It’s also a great way to build consumer awareness that the world’s best cranberries come from right here in Wisconsin.”
O&H’s positive relationship with WSCGA and commitment to using locally sourced ingredients made it a natural to be the first partner in the “Made With Wisconsin Cranberries” program, Lochner said, and WSCGA is now offering participation to other state and national companies who use Wisconsin-grown cranberries in their products. In addition to use of the program logo, participant benefits include partnership opportunities at WSCGA public samplings at supermarkets, festivals and sporting events; sales opportunities in the Wisconsin Cranberry Discovery Center’s Cranberry Store; paid and organic social media promotion; special access to “Made With Wisconsin Cranberries marketing materials; and more.
“Our family-owned bakery has a 65-year commitment to making all of our bakery from scratch, including our delicious fillings, using only the finest ingredients we can source. We’re excited to share with our customers that our Danish Kringle is ‘Made With Wisconsin Cranberries,’” said Eric Olesen, president of O&H Danish Bakery. “Cranberries are part of our state’s heritage and Kringle containing cranberries are among our customers’ favorites. We are committed to using the very best of Wisconsin whenever we can in every Kringle we bake.”
More information about the “Made With Wisconsin Cranberries” program, including an application, is available on the WSCGA website.
Cranberries are Wisconsin’s No. 1 fruit crop in both value and acreage. According to the Wisconsin Department of Agriculture, Trade and Consumer Protection, the industry provides approximately $300 million to Wisconsin’s economy each year and supports about 3,400 jobs. Cranberries have been harvested in Wisconsin since the 1830s, even before Wisconsin was a state.
WSCGA was founded in 1887 and is committed to developing and implementing programs that will assist growers in doing a better job of growing cranberries and strengthening the public support for the industry in Wisconsin. For more information, visit www.wiscran.org, Like WSCGA on Facebook and Follow on Twitter.
Source: Wisconsin State Cranberry Growers Association (WSCGA)