IRVING, Texas – Wonder, America’s most iconic bread brand, is now “mobile” with
the introduction of the Sandwich “Wonder-izer” application, a free app for the
iPhone and iTouch that enables consumers to create unique sandwich combinations
from a list of more than 120 ingredients from cheddar cheese to cucumbers and
sprouts to salami while calculating the sandwich’s nutrition values in real
time with each added ingredient. Available at the Apple iTunes store, the
Sandwich Wonder-izer app can create billions of sandwiches and, at the same
time, show users how close they come to fulfilling the daily recommended amounts
of key vitamins and minerals. For those without an iPhone or iTouch the Sandwich
Wonder-izer is also available online at
www.wonderbread.com.
Sandwiches created with the Sandwich Wonder-izer app can be named and shared
with friends via websites such as Facebook and Twitter. In addition to creating
new sandwiches, the Sandwich Wonder-izer app also offers a menu of inventive and
enjoyable pre-made sandwich recipes ranging from the hearty “Wonder-full Reuben”
to the diet friendly “Waistline Watcher”.
“As our culture becomes increasingly mobile, The Sandwich Wonder-izer app is a
fun and engaging tool that families can use to learn about making healthy food
choices while creating delicious, nutritious sandwiches,” said Stephany
Verstraete, Vice President of Marketing for Wonder Bread.
The launch of the Sandwich Wonder-izer follows the brand’s announcement in
October that two of Wonder’s most popular breads – Wonder Classic and Wonder
Classic Sandwich – now provide the same amount of calcium in two slices as an
eight ounce glass of milk and are good sources of vitamin D, which helps the
body absorb calcium better.
For more information about Wonder Bread visit, www.wonderbread.com. Follow us on
Twitter at
www.twitter.com/_Wonder_Bread.
Source:
Wonder
