Wisconsin Businesses Turn Green And Gold Into Dollars And Cents
January 21, 2011 | 1 min to read
There's green and gold in the Green and Gold.
Across Wisconsin, some businesses are pounding their cash registers like Clay Matthews unloading on Jay Cutler.
From beer blowouts to shortbread cookies to heavyweight sheared terry velour towels, Sunday's Packers-Bears game is generating more than a feverish level of fan hope and anxiety. It's generating opportunities to sell stuff.
"From a business side of it," Rick Laev said Thursday afternoon as he took a break from overseeing the traffic at his store, Ray's Wine & Spirits in Wauwatosa, "Milwaukee is going to have two Super Bowls this year."
Here's a quick look at the dollars and cents of the mania.
To read the rest of the story, please go to: The Journal Sentinel