MILWAUKIE, Ore. – Statistics say white bread is “toast” as consumers abandon unhealthy loaves for more nutritious options, but Dave’s Killer BreadTM (DKB) is staging a comeback for the sweet, soft favorite. The beloved No. 1 organic bread company is taking its whole grain approach to the classic sandwich bread, launching White Bread Done RightTM at its largest trade show, Natural Products Expo West, in booths #5546 and #5547, as the company adds distribution in Midwestern and Eastern states, including New York.
“We’re on a mission to disrupt the bread category with the highest quality, most nutritious and best-tasting products in the marketplace,” said Vice President of Marketing Michelle Hunt. “Consumers want the nutritional value of whole grains, organic alternatives and clean ingredients − and Dave’s Killer Bread delivers boldly on all fronts. We’ve also found they’re looking for not only great nutrition, but great taste − something our loyal BreadHeads can count on us for, knowing we don’t settle until we kill it.”
Rocking Innovation in the Bread Aisle
Recognized for its artisan approach and commitment to organic, Non-GMO Project Verified ingredients, Dave’s Killer Bread shakes up traditional white bread with no nutrition, sprouted bread lacking flavor and buns that don’t stand up to high-quality burgers.
- White Bread Done RightTM: For consumers who love the flavor of white bread but want better nutrition, Dave’s Killer Bread’s new white bread has the most whole grains of any organic sliced white bread on the market. This artisan-quality bread is fortified with five super grains − quinoa, spelt, rye, millet and barley – and boasts 10g of whole grains and 120mg of Omega-3s per slice. White Bread Done Right contains none of the starch, artificial coloring, high fructose corn syrup and bleached flour found in traditional white loaves. It’s an instant family favorite. SRP is $5.79.
- Sprouted Whole Grains: Right on trend, consumers will choose DKB’s sprouted bread for its killer taste and texture, not just the nutrition profile. Made from four organic sprouted grains − wheat, barley, oats and rye − Sprouted Whole Grains bread is baked to enjoy fresh. Priced at $5.79, Sprouted Whole Grains bread is delicious served as a soft, nutrient-dense foundation for the season’s most vibrant sandwiches.
- Million Dollar BunTM: Quality grilling just met its match. Dave’s Killer Bread’s new Million Dollar Bun lives up to its name as a flavorful showpiece for any juicy burger and all the fixings. Packed with 18g of whole grain, 8g of protein and more than 1000mg of Omega-3s, Million Dollar Bun amps up veggie burgers and sandwiches into a protein power-punch. SRP for the four-pack is $4.49.
New Products as DKB Marches Toward National Distribution
Dave’s Killer Bread is waking up a stale category and dramatically outperforming the competition. With national distribution anticipated by the end of 2015, the company is scaling rapidly to meet demand from consumers across the nation who are asking for DKB’s bread with boom on their supermarket shelves. Kroger retailers in the Midwest and Fairway Market stores in New York City and the tri-state area are the latest additions to BreadHead Nation. DKB Products can also be ordered on its online store and via Amazon Fresh.
About Dave’s Killer Bread
Dave’s Killer Bread is the best-selling organic sliced bread in the U.S.*, with 17 varieties of whole grain organic bakery products and widespread distribution across the U.S. and Canada. One of the cleanest bread labels on shelf, DKB pioneered the organic seeded bread category. All its products are Certified USDA organic and Non-GMO Project Verified. First introduced at Portland Farmers Market in 2005, DKB’s deep commitment to the power of second chances is helping transform lives and lead to positive, lasting change for its employee partners, one of three who have a criminal background. Based on the belief that business has the power to create meaningful, lasting change, Dave’s Killer Bread is dedicated to inspiring other businesses to become Second Chance Employers.
Learn more at http://www.daveskillerbread.com/.
*Source: IRI, ending 1-25-15
Source: Dave’s Killer Bread
