Recognizing the increased emphasis consumers are placing on nutrition, the Wheat Foods Council (WFC) launched a social media campaign that educates fitness professionals and trainers about the benefits of incorporating wheat foods into healthy diets.
U.S. Wheat Associates and the WFC are both U.S. farmer-led organizations that promote the value and benefits of U.S. wheat. International customers of U.S. wheat are encouraged to look to the WFC for resources and ideas to increase awareness of wheat foods nutrition.
Wheat’s Nutritional Role
The new WFC campaign on Facebook and Instagram officially launched Nov. 20. It provides evidence-based information on the nutritional and performance advantages of wheat foods. Among those advantages is how wheat foods serve as a reliable and efficient source of energy.
The campaign also helps dispel myths about wheat foods and fosters a deeper understanding of the positive impact they have on performance and overall wellbeing.
To read the rest of the story, please go to: U.S. Wheat Associates
