Weston Profit Slips As Stores Snub Its Frozen Dough

George Weston Ltd. has a fresh problem. The stores that buy its frozen dough to make bread are increasingly reheating partly baked or frozen bread, skipping the baking process and hitting the Toronto-based company’s profits at the same time.

George Weston’s adjusted net profit fell by 6 per cent to $1.38 a share in the third quarter, a decline president Pavi Binning blamed on the accelerating drop in sales of frozen dough at its Weston Foods division.

The company’s Ace Bakery brand posted a double-digit sales increase in partly baked and frozen bread, but the gains weren’t enough to offset the drop in frozen dough sales.

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