Walmart is Selling Vintage-Style Heart Cakes, Sparking Backlash from Local Bakers
February 26, 2025 | 1 min to read
A debate has erupted on TikTok regarding Walmart’s vintage-style heart-shaped cakes, inspired by Victorian designs. While these decorated pastries have been available for years, they gained viral popularity around Valentine’s Day due to their affordability, with prices estimated between $7 and $25. This unexpected controversy highlights the cakes' appeal as photogenic desserts that captured social media attention.
What could possibly be controversial about a heart-shaped cake?
A debate has been raging on TikTok over Walmart’s vintage-style heart-shaped cakes, the retailer’s take on the photogenic, Victorian-inspired piped pastries, which have long been popular on social media.
Although some of these ornately decorated desserts have been sold at Walmart for years, they recently went viral on TikTok around Valentine’s Day due to their affordable prices: from $7 to $25, by many of these videos’ estimations.
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