Allied Bakeries launched the Kingsmill carbon footprinting project in 2008 for the three biggest selling varieties of Kingsmill bread to find a way of measuring carbon over the life-cycle of all its products.
Helped by carbon reduction company, Sustain, the assessment was developed in accordance with PAS 2050 and certified by the Carbon Trust, making Kingsmill the first loaf to carry the trust's carbon reduction label.
First the group identified carbon hotspots in a loaf's life-cycle: fertilisers on wheat, toasting and baking, delivery to supermarkets and bakery chillers. Then it focused on carbon cutting measures within the company and on key suppliers such as farmers and flour and sugar producers.
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