BOULDER, Colo. — Udi's Gluten Free Foods returned to Sundance Film Festival for its third consecutive year, serving up gourmet gluten-free food and asking star-studded diners to do good. As a veteran at the Sundance scene, Udi's wanted to do more than just feed celebrities. To bring a taste of something new to the standard swag-fest, Udi's used stars' notoriety to shine attention on the joy of helping others and giving back to the community. Udi's kicked off Sundance with YouTube sensation Give Back Films by documenting random acts of kindness throughout Park City.
At Udi's Gluten-Free Table, its pop-up cafe in the heart of the festival, Hollywood stars contributed ideas and donations for the upcoming Give Back Tour, in which Udi's and Give Back Films will carry out and chronicle three acts of kindness. During Sundance, the Give Back Films crew hit the ground and surprised people in need with a helping hand. Udi's also called on its social media fans and followers for inspiration, pledging $1 for every submission, up to $50,000, to use toward spreading joy on their tour across the nation.
"Sundance is a great opportunity for us to share Udi's products with movie stars and makers, but our partnership with Give Back Films allowed us to reach far beyond that this year," said Denise Sirovatka, Udi's vice president of marketing. "We wanted to do more than serve gluten-free food; we wanted to rally celebrities and our community to help us make a difference in Park City and across the U.S."
See how the Give Back Tour kicked off in Park City during Sundance: http://www.youtube.com/watch?v=Qz76iRmnO34&list=UUzAuEUMRcsWZtSpVk3QwKKA&feature=c4-overview.
Udi's revolutionized the gluten-free category in the U.S. by introducing the first mainstream gluten-free bread that tastes and looks like "real" bread. Udi's success is built on strong communication with the gluten-free community and a commitment to creating foods that have the taste and texture of conventional gluten-filled products, including breads, bagels, muffins, tortillas and granola.
Udi's Gluten Free Foods products are available at national grocery stores and food retailers, as well as online at www.udisglutenfree.com. All of Udi's baked goods are made in a 100 percent dedicated, certified gluten-free bakery located in Boulder to prevent the risk of gluten cross-contamination.
About Udi's Healthy Foods, LLC
Udi's Healthy Foods, LLC (Udi's) is a leader in the fast growing market for gluten free foods in North America. Udi's markets a diversified and growing range of gluten free products under the well-recognized Udi's Gluten Free Foods brand in the retail market, and since mid-2011, food service channels. Udi's Gluten Free Foods is a leading brand in gluten free bread and bakery products. In addition, Udi's markets other gluten free products in the frozen pizza and granola categories.
About Boulder Brands, Inc.
Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to providing superior tasting, solution-driven products. The company's health and wellness platform consists of brands that target specific consumer needs: the Glutino® and Udi's Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; the Level Life™ brand for diabetic diets; EVOL foods for consumers seeking simple and pure ingredients; and the Smart Balance® brand for heart healthier diets. For more information about Boulder Brands, Inc., please visit www.boulderbrands.com.
About Give Back Films
Give Back Films inspires people to give back and pay it forward through films that capture authentic acts of giving. For more information about Give Back Films, visit www.GiveBackFilms.com.
Source: Udi's Healthy Foods, LLC
