San Jose, California — Tortilla is a flat (unleavened) white bread that serves as the staple food for Mexicans and Central Americans. The word ‘Tortilla’ is derived from the Spanish root ‘Torta’, which means ‘a plain round cake’. Tortillas are eaten all round the year, and are
offered in various flavors and colors depending on the type of corn used in
making them. Americans extensively use tortillas in different foods and most
commonly in burritos, which is a traditional food of northern Mexico. Mexicans
who have settled in the southwestern parts of the US continue to eat tortillas
as staple food. Flour tortillas are used in restaurants for preparing a range of
Mexican and non-Mexican cuisine. Further, with the increase in Hispanic
population, tortillas are no longer considered as ethnic bread, but as
mainstream dish.
Mexicans are among the largest consumers of tortillas in the world as stated by
the new market research report on tortillas. Corn Tortillas form the staple food
of Mexicans and tortilla factories are found commonly everywhere including
cities, towns and villages and at times a single street may house more than one
tortilla factory.
Tortilla industry encompasses several small players serving local markets and a
few large players serving the global markets. Even as consumption of tortillas
is high in Mexico, there is virtually no competition in this market because
products are mostly undifferentiated. There are about 60,000 tortilleras in
Mexico, and Gruma is the only major supplier of corn flour in the market. In the
US, the number of significantly larger tortilleras is higher than in Mexico,
and hence competition is intense.
Key players dominating the US and Mexican markets include Gruma S.A.B. de C.V,
Gruma Corporation, Mission Foods, Grupo Industrial Maseca, S.A.B. de C.V, Grupo
Bimbo SA, Grupo Herdez SA de CV, Kellogg Company, Nabisco Inc., and Pepperidge
Farm Inc. among others.
The report titled “Tortillas: A US and Mexican Market Report” announced by
Global Industry Analysts, Inc., provides a comprehensive review of industry
overview, key market trends, product overview, profiles of major players, and
recent industry activity. The report analyzes market data and provides analytics
in value sales for the US, and Mexico.
For more details about this comprehensive market research report, please visit –
http://www.strategyr.com/Tortillas_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf
market research. Founded in 1987, the company is globally recognized as one of
the world’s largest market research publishers. The company employs over 800
people worldwide and publishes more than 1100 full-scale research reports each
year. Additionally, the company also offers thousands of smaller research
products including company reports, market trend reports, and industry reports
encompassing all major industries worldwide.
Source:
Global Industry
Analysts, Inc.
