The Story Of Berlins' Sawade: Praline Maker & Seller Of Special Moments
October 22, 2018 | 1 min to read
“No one buys pralines because they’re hungry. It’s always a special moment for yourself or somebody else”, explains Benno Hübel, owner and CEO of Sawade in Berlin. “We are a praline maker and present seller in one.” Sawade serves people who want to spend their money on good food: from student to the royal court. The basic principle? A really, really good product. Hübel reveals his vision on and dedication to Sawade’s rethought position.
A hidden gem
Hübel: “Ever since it opened in 1880, Sawade has been a supplier to the gentlefolk of Berlin. Society may have changed in the meantime, but we still try to establish a connection to Berlin’s Golden Twenties by offering our clientele surprising, elegant and exclusively handmade products.” Today Sawade serves the type of people who have no qualms with paying for a premium product from a local manufacturer. “This has nothing to do with income. Our target audience understands that it matters where you buy your food. They simply consider paying more for good food that’s worth it. We just had a class of students here, each of whom bought two truffles. That’s the new generation, who accepts having to pay appropriate prices for superior quality.”
To read the rest of the story, please go to: Puratos Taste Tomorrow