‘The Best Cake Ever Made by a Supermarket!’ Shoppers Go Wild for Lidl’s Limited Festive Bakery Item

On Wednesday morning, a crowd of more than 150 people lined up outside a new Lidl store at 980 S. Richland Avenue in York County as DJ music thumped in the parking lot. Some filed into line as early as 4 a.m. for a chance to receive $100 gift cards. …

To win against Aldi and Lidl, supermarkets need to change their traditional approach to competing against hard discounters and embrace new strategies that leverage their strengths, according to Bill Bishop, Chief Architect of Brick Meets Click. Bishop presented this guidance last month at the 2019 NGA convention in San Diego, CA. …

Following Mr Kipling’s recent launch into the USA in April 2022, the UK’s #1 cake brand is excited to announce two key milestones in its U.S. expansion: new flavors and a new senior appointment. …