The tempting scents from your bakery may not be enough to draw a steady stream of traffic to your counter. As a local bakery owner, you can implement marketing strategies and tactics to increase the traffic into your bakery, turn visitors into loyal customers and encourage them to spread the word about your bakery and its sweet treats.

Mommy and Me Muffins

Host a "Mommy and Me Muffins" promotional event at your bakery, every other Monday. Invite busy moms to stop by your bakery, with their little ones, for a special buy-one get-one free offer. This promotion can help you attract mothers, but it can also introduce your treats to children, who are likely to ask their moms if they can return to your bakery.

A Couple Who Bakes Together

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