Madison, WI — The International Dairy-Deli-Bakery Association™ (IDDBA) will feature the Show & Sell Center Merchandising Pavilion at Dairy-Deli-Bake 2011. A highlight of the annual seminar and expo for over twenty years, the Show & Sell Center is a 10,000 sq. ft. model store filled with selling ideas and world-class displays created by our team of merchandisers. The event’s theme is Rock Star Food and will be held June 5-7 in Anaheim, CA.
Benjamin Franklin said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” And that’s what the IDDBA Show & Sell Merchandisers do.
We seek out new ideas and products, create merchandising programs, and teach retailers how to use these concepts to sell more products and satisfy customers. We teach by example. From how-to instructions, to idea sheets, to photos of finished products, we’re there to show you how to do it yourself. Show & Sell is all about Teach & Tell.
The IDDBA’s Show & Sell Center focuses on four areas: meals, deli, cheese, and bakery. It’s put together by industry volunteers. Consumers choose the store they shop, the products they buy, the meals they cook (or don’t cook), and the money they spend. We can help consumers make good choices by sharing what we learn with them.
FREE PHOTO CD. If you stop by, you can sign up for a FREE photo CD (approximately 700 photos) that highlights the exciting displays and merchandising ideas. It’s FREE, but you have to sign up in person.
Be sure to check out the Show & Sell Center at IDDBA’s Dairy-Deli-Bake Seminar and Expo. For complete show details go to www.iddba.org.
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Information on IDDBA’s research, education, and other industry activities is also available on its Web site, www.iddba.org, or by calling 608.310.5000. Now in its 47th year, IDDBA specializes in promoting the dairy, deli, cheese, and bakery industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, video and computer-based training programs, management tools, an annual trends report, and a member directory of key industry contacts.
Source: The International Dairy·Deli·Bakery Association™
