Products using the Whole Grain Stamp continue to play a growing role in supermarket sales. If you’ve been keeping your eyes open in the grocery aisles, you’ve probably observed the proliferation of the Stamp for yourself. But we’ve got more than anecdotal evidence: we’ve got hard data showing the increased sales of Stamped products.
This evidence comes from an organization called SPINS, the leading provider of retail sales data and analytics for the Natural, Organic and Specialty Products industry. SPINS has long tracked the sales of better-for-you products in natural channels and now, through a partnership with IRI, they also track better-for-you products in conventional stores – including convenience stores.
One of the things that SPINS tracks (with our help) is sales of products using the Whole Grain Stamp. In fact, we started working with SPINS in 2010 when they were seeking some way to track the growth of whole grain products in the marketplace. What counts as a whole grain product? they mused to themselves. And the obvious answer was: any product that qualifies for the Whole Grain Stamp.
To read the rest of the story, please go to: Oldways Preservation Trust/Whole Grains Council
