BUFFALO, N.Y. — Global, family-owned food company Rich Products (Rich’s) and house-hold staple Funfetti® are expanding their lineup of creative dessert solutions with a new Funfetti® 5″ Uniced Round Cake Layer.
Fully baked with colorful candy bits and birthday cake flavor, this versatile cake layer is designed to help bakeries deliver custom creations for any occasion – from colorful masterpieces and personalized designs to Instagramable layer cakes. With a shelf life of 365 days frozen and five days refrigerated, it offers bakeries both convenience and quality, helping retailers keep cases stocked with fun, sweet offerings all year long.
“We’re thrilled to expand our portfolio of Funfetti products, bringing new offerings to market that will help in-store bakeries drive excitement among consumers,” said Alvino Battistoni, vice president, ISB&D Direct Chains, Rich Products. “We know consumers love the Funfetti brand – it’s fun, versatile and nostalgic. This cake layer delivers on that brand sentiment, while giving bakeries a canvas to create unique, custom desserts without the added labor, time or cost.”
The Canvas for any Celebration
This new cake layer expands Rich’s portfolio of Funfetti® products, which was introduced in 2024 as the first and only Funfetti dessert solutions for in-store bakeries and the only fully finished Funfetti products on the market. The portfolio is designed to help bakeries cut down on time, labor and cost with a variety of versatile dessert offerings, including:
- Rich’s Funfetti® Ice Cream Cake features a round design that serves up to nine people and is made with birthday cake-flavored vanilla ice cream, classic Funfetti® cake, whipped icing, and colorful sprinkles.
- A quarter-sheet white cake loaded with colorful candy bits and topped with Buttercreme icing and sprinkles, Rich’s Funfetti® Celebration Cake is perfect for any occasion.
- Rich’s Funfetti® Cheesecake is packed with birthday cake flavor, featuring colorful candy bits on top of a rich graham cracker crust and drizzled with decorative white icing. Available as individually wrapped 3.25 oz. slices, this treat is perfect for any occasion – from effortless serving to on-the-go enjoyment.
- A fully baked, nine-inch message cookie, filled with colorful candy bits and birthday cake flavor, Rich’s Funfetti® Cookie Cake comes ready to personalize, making it easy for bakeries to deliver custom treats.
- Rich’s Funfetti® Cake Parfait Cups feature white cake with colorful candy bits and come topped with icing and sprinkles. Perfect for grab-and-go, they offer shoppers instant indulgence with no added time or labor for bakeries.
- Made with Rich’s iconic Bettercreme® whipped icing, Rich’s Funfetti® Bettercreme features vanilla flavor, Funfetti® sprinkles and smooth, light, creamy taste. Versatile for many applications, it can help bring any dessert to life – from cakes and cupcakes to cookies.
“At Funfetti, our goal is to help bring joy to families by transforming everyday moments into celebrations,” said Dan Anglemyer, chief operating officer, Hometown Food Company. “Rich’s shares our passion for innovation, celebration and quality, offering strong industry leadership and a diverse portfolio of creative solutions. Together, we’re excited to create more special moments for families through our partnership.”
All products are currently available for in-store bakeries. For more information about Rich’s portfolio of Funfetti products, visit http://funfetti.richusa.com.
Visit Rich’s In-Store Bakery page to learn more about its ISB offerings.
MEET RICH’S.
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods among others. Working in 100 locations globally, with annual sales exceeding $5.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Learn more at Richs.com or join the conversation on Facebook, Instagram, LinkedIn and Twitter.
ABOUT HOMETOWN FOOD COMPANY
Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury™ brand’s shelf-stable baking products, including Funfetti®, along with the Hungry Jack®, Arrowhead Mills®, White Lily®, Jim Dandy®, De Wafelbakkers® and Martha White® brands. Hometown expanded its portfolio of brands in January 2023 by acquiring the Birch Benders® brand.
