With the new Topfil range of fruit fillings, Puratos introduces the superior taste of wild berries to its bakery, patisserie and chocolate customers. The Topfil range includes up to 60% of wild fruit sourced directly from the Baltic forests.
Consumer tests have shown that consumers are more willing to purchase products that contain wild berries rather than cultivated berries. In addition, sensory taste panels show an outspoken preference for the taste of wild berries as they offer a fuller flavour. In response to these trends, Puratos has introduced the Topfil range of wild berry fruit fillings.
Handpicked in the forests of the North
Thanks for their full flavour of the wild, Topfil fruit fillings offer an array of advantages for both customers and consumers. Customers can enjoy a natural product with year-round availability, as well as full traceability and a product that is guaranteed natural. Also, because Puratos is right at the source, it can offer a superior product at a competitive price.
For consumers, the Topfil range offers a wild and superior tasting product, which is preferred over cultivated products, as market research has indicated. In addition, there is a new market trend for patisserie with wild berries, which is perceived as new and unique.
About Puratos
Puratos is an international group, which offers a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. Our headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, our products and services are available in over 100 countries around the world. In many cases, they are produced locally by our subsidiaries. Above all, we aim to be ‘reliable partners in innovation’ across the globe to help our customers deliver nutritious, tasty food to their local communities. For further information, visit www.puratos.com
Source: Puratos
