WASHINGTON, D.C. The American Bakers Association is pleased to announce that Robert Hill, president & CEO of Acosta Sales and Marketing, will take part in the 2012 Annual Convention. Mr. Hill will share with the industry his expertise regarding product placement, shelf allocation, and in-store product promotion strategies during the April 16 business session in Scottsdale, Ariz.
“When it comes to in-store strategy, there is no one better,” said ABA President & CEO Robb MacKie. “While bakers have no shortage of issues keeping them up at night, Mr. Hill’s remarks will be a reminder that consumer touch is critically important in keeping our businesses strong and profitable.”
Acosta is the leading outsourced sales and marketing agency serving consumer packaged goods companies across North America. Acosta works with clients to develop integrated approaches that engage shoppers at all points in the path to purchase, ensuring that clients’ products are strategically positioned to most effectively convert shoppers at the shelf.
Mr. Hill brings to the table a long and decorated career in sales and marketing. He has worked with more than 1,000 packaged goods companies to successfully meet their sales and marketing objectives. Appointed to his current role at Acosta in 2009, Mr. Hill serves on numerous industry-related boards and is also active in his home community in Jacksonville, Fla.
“ABA is excited to welcome this very dynamic strategist to our group,” continued MacKie. “His presentation will add tremendous value to attendees on strategic vision and anticipation of consumers’ needs. In this competitive environment, nothing is more important than innovation.”
The 2012 ABA Convention, April 14-18, at the Fairmont Scottsdale Princess, promises to once again be the premier industry event of the year. The theme of “Baking Industry United” celebrates each individual’s integral role in the industry. The convention will bring together hundreds of leaders from America’s baking businesses and their suppliers for networking, idea exchange, and working sessions. Registration is open to both members and prospective members. More information may be found at www.americanbakers.org.
About the American Bakers Association:
The American Bakers Association (ABA) is the Washington D.C.-based voice of the wholesale baking industry. Since 1897, ABA has represented the interests of bakers before the U.S. Congress, federal agencies, and international regulatory authorities. ABA advocates on behalf of more than 700 baking facilities and baking company suppliers. ABA members produce bread, rolls, crackers, bagels, sweet goods, tortillas and many other wholesome, nutritious, baked products for America’s families. The baking industry generates more than $102 billion in economic activity annually and employs more than 633,000 highly skilled people.
Source: American Bakers Association
