When Americans look at the labels on food packaging, what’s the one ingredient they’re checking for more than anything else? Whole grains.

That’s according to the Food & Health Survey 2015 from IFIC (the International Food Information Council). This is the tenth year that IFIC has done their very comprehensive survey, which always offers great insights into Americans’ attitudes (and behavior!) related to food. Here are some of the questions and answers we found especially intriguing:

QUESTION: Thinking back about the past twelve months, when making decisions about buying packaged food or beverages, have you ever considered whether or not they contain the following?

To read the rest of the story, please go to: Oldways Preservation Trust/Whole Grains Council