Oterra Strengthens its US Presence to Meet Demand for Natural Colors
December 5, 2024 | 1 min to read
Oterra is enhancing its presence in the US with a new 155,000 sq ft headquarters in Mt. Pleasant, WI. This facility will integrate innovation and application labs alongside manufacturing and logistics, responding to the growing demand for natural colors. CEO Martin Sonntag emphasizes that this investment reflects Oterra's commitment to the US market and positions the company to better support customers transitioning to more natural products.
Oterra, a leader in natural colors for the food and beverage sector, is building on its capabilities in the US with a state-of-the art innovation, collaboration, and production hub in Mt. Pleasant, WI.
The 155,000 sq ft (14,400 m2) US Headquarter combines Oterra’s innovation and application labs with a new manufacturing and logistics facilities to meet the expected growth of natural colors and coloring foodstuffs in the country.
“The new facility is a direct commitment to the US market,” says Oterra CEO Martin Sonntag. “Oterra already has a strong foothold in the North American market, catering to the demands of an environmentally conscious and health-focused consumer base. This puts Oterra in a great position to further support our customers in the conversion towards natural colors.”
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