Oterra Strengthens its US Presence to Meet Demand for Natural Colors

Oterra, a leader in natural colors for the food and beverage sector, is building on its capabilities in the US with a state-of-the art innovation, collaboration, and production hub in Mt. Pleasant, WI.

The 155,000 sq ft (14,400 m2) US Headquarter combines Oterra’s innovation and application labs with a new manufacturing and logistics facilities to meet the expected growth of natural colors and coloring foodstuffs in the country.

“The new facility is a direct commitment to the US market,” says Oterra CEO Martin Sonntag. “Oterra already has a strong foothold in the North American market, catering to the demands of an environmentally conscious and health-focused consumer base. This puts Oterra in a great position to further support our customers in the conversion towards natural colors.”

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