Metro Detroit cupcake maker Just Baked is poised for national growth with a plan to add 13 new stores in the next year and a half and diversify its sweet treats.
The seven-location business, which began as a cupcake supplier to two small Metro Detroit markets, is aiming to attract franchisees to help open locations from East Lansing to Shelby Township by the end of 2012.
The company, started by Franklin mother of five Pam Turkin, began in fall 2008. It capitalized on the financial collapse, leasing inexpensive space and filling consumers' need for an inexpensive treat.
Turkin created and sells 70 varieties of cupcakes — from the Grumpy Cake (devil's food cake stuffed and topped with vanilla buttercream and dipped in chocolate ganache) to the Drumstick (rolled in peanuts) — at $2.95 a pop.
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