La Brea Bakery Celebrates Grilled Cheese Month By Sending Someone On Vacation Home

LOS ANGELES — La Brea Bakery®, the nation’s favorite artisan bread brand, is searching for favorite memories, experiences and photographs of your time growing up with grilled cheese as part of an interactive online contest called “The Grilled Cheese Reunion” that will send one lucky person to the best vacation spot around…home.

The premise of The Grilled Cheese Reunion is simple. Grilled cheese isn’t just about taste, but also memories, and this classic sandwich often takes you back to simpler times when you were young and carefree. In honor of National Grilled Cheese Month this April, La Brea Bakery will send one person home for a delicious taste of their childhood and encourage others to make the pilgrimage as well.

Created as an online scrapbook of nostalgic photographs and grilled cheese recipes, The Grilled Cheese Reunion allows visitors to enter the contest by sharing where they call home, where they live now and a short memory or story about growing up with grilled cheese. Adding a picture of yourself, grilled cheese or a memory of home that brings the story to life is the final requirement. The most heart-warming submission will win a round-trip flight home, lodging, transportation, a gift card, a camera to document the journey, and a kit to make more grilled cheese sandwiches at home. Ten runner-up winners will also win a Grilled Cheese Reunion kit consisting of grocery store coupons, a Breville® “The Original” Sandwich Maker and other helpful items to make the ultimate grilled cheese.

“Grilled cheese is a true American favorite and we love that La Brea Bakery bread can help turn this classic sandwich into something extraordinary,” said Jaclyn Park, Director of Marketing, La Brea Bakery. “And sending someone home to relive and share their grilled cheese memories with family and friends is the perfect inspiration for a reunion.”

Visitors can access The Grilled Cheese Reunion through the La Brea Bakery website or by entering the URL www.labreabakery.com/grilledcheesereunion into their web browser. Facebook Fans of La Brea Bakery can easily access the site directly from the bakery’s Fan Page. La Brea Bakery is also inviting Instagram users to document their grilled cheese month adventures using hashtag #GrilledCheeseReunion.

La Brea Bakery is continually ranked as the premier artisan bread brand in the country. Founded by renowned pastry chef Nancy Silverton in 1989, La Brea Bakery is recognized for its commitment to offering only high-quality and authentic culinary experiences to consumers and foodservice professionals. The bakery operates a flagship storefront in Los Angeles, CA, in addition to a casual dining restaurant in Anaheim, CA. La Brea Bakery is owned by ARYZTA, a leading manufacturer and distributor of bread, buns, cookies, pizza and other premium baked goods.

For more information, visit http://www.labreabakery.com.

Source: La Brea Bakery