Kingsmill owner Associated British Foods has managed to get its loaves back on the shelves at Tesco four months after Britain’s biggest grocer banished its bread.
Finance director John Basson said he is ‘rebuilding Kingsmill’s presence in Tesco’ after the key customer removed its bread from all 3,000 stores in an attempt to simplify ranges and cut costs.
Instead, the supermarket focused on selling rival brands Hovis, made by Premier Foods, and Warburton.
To read the rest of the story, please go to: Daily Mail
