AUSTIN, Texas – RW3 today announced its newest client, King’s Hawaiian, an established brand since the 1950s famous for its sweet Hawaiian breads. The King’s Hawaiian leadership team will implement RW3’s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf and to help expand the brand throughout the US.
“We are excited to work with RW3 to help us focus on driving retail execution,” said Mark Taira, CEO of King’s Hawaiian. "RW3’s experience and expertise will allow our sales organization to turn retail conditions data into actionable insights that will maximize our in-store activities.”
With a focus on retail excellence, King’s Hawaiian will roll out the new InStore Execution Suite this month, providing its team members with both the MarketCheck and SmartCall applications. The applications will enable the sales team to grow its in-store presence and establish multiple points of interruption, both key factors that have proven beneficial for their retail partners.
“With RW3’s industry experience and King’s Hawaiian’s enthusiasm for retail, we are excited for this new relationship,” said Bruce Nagle, CEO & Founder of RW3. “In this industry it’s all about collaboration and innovation, and both King’s Hawaiian and RW3 are truly committed to the success derived from that effort.”
King’s Hawaiian will also be using the RW3 BI Suite to provide visual analytics to team members in the field and throughout the company. Data collected in the store will be combined with third party data sources to provide the specific account views they need to build sales and market share.
About King’s Hawaiian
Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, King’s Hawaiian is a family owned business that for three generations has been dedicated to making irresistible, original recipe Hawaiian foods made with Aloha Spirit. A priority for the company is sharing the Hawaiian Way – a uniquely Hawaiian approach to hospitality based on graciousness, generosity, and a commitment to making everyone feel a part of the King’s Hawaiian ‘ohana (extended family). King’s Hawaiian makes the #1 branded dinner roll in the United States, and operates baking facilities in Torrance, California and Oakwood, Georgia. For more information visit the company’s website at www.KingsHawaiian.com.
About RW3 Technologies, Inc.
RW3 solves business challenges for Consumer Goods Organizations to optimize sales channel efficiency and productivity; ultimately increasing speed-to-shelf, expanding market share and maximizing ROI. Partners implement the InStore Execution Suite, a collection of mobile applications that fit within a variety of sales strategies utilizing brokers, a direct team or a hybrid of both. Partners also use the RW3 BI Suite, a comprehensive data analysis environment that incorporates disparate data sources and displays visual analytics to derive actionable insights for higher ROI of in-store activities and promotions. Visit RW3 online at www.rw3.com.
Source: RW3 Technologies, Inc.
