Norwich, Vt. — King Arthur Flour has added a new category to its line of
premium baking mixes and ingredients: gluten-free. Though the new products may
seem a radical change for a company founded more than 200 years ago on wheat,
they carry on the tradition of delicious, high-quality baking products on which
King Arthur Flour has built its reputation.
We wanted to create gluten-free mixes that would not only meet the same high
standards we apply to all of our products in terms of flavor and texture, but
also reflect the highest standards of gluten- and allergen-free certification,
says King Arthur Flour Marketing Director Tom Payne. We’ve brought to bear our
more than two centuries of experience in baking and recipe development, toiling
in our test kitchen for over two years to combine the best gluten-free
ingredients in novel ways that result in gluten-free baking mixes of superior
quality, consistency and taste.
King Arthur Flour’s gluten-free baking mixes are the only major brand to be
third-party certified by the Gluten Free Certification Organization, with
standards twice as stringent as those set by the Food and Drug Administration.
In addition, they are produced in a dedicated allergen-free facility, guaranteed
to be free of the top eight most common food allergens. They are also certified
Kosher by the Chicago Rabbinical Council. Says Payne, We’re sure customers will
agree these are the very best gluten-free mixes on the market today.
Available March 1 at kingarthurflour.com and soon at food retailers nationwide,
King Arthur Flour’s gluten-free line includes GlutenFree Multi-Purpose Flour for
scratch baking, along with seven convenience mixes: GlutenFree Bread, Pizza
Crust, Cookie, Brownie, Chocolate Cake, Muffin, and Pancake mixes. Suggested
retail prices range from $4.99 to $6.99. The new line is supported with recipes
for gluten-free baking available at kingarthurflour.com, as well as several
additional gluten-free ingredients.
King Arthur Flour is one of America’s best-selling flours, known by avid bakers
for its consistent baking performance and lack of chemical additives. A variety
of King Arthur’s unbleached flours and baking mixes is sold in supermarkets
nationwide, with a complete selection of high-quality baking ingredients, mixes
and tools available through King Arthur Flour the Baker’s Catalogue and at
kingarthurflour.com. America’s oldest flour company, King Arthur Flour’s
fundamental mission is to be the highest-quality product, education and
information resource for, and inspiration to, bakers worldwide. More information
and a roundup of King Arthur Flour’s baking resources are available at
kingarthurflour.com/flours. King Arthur Flour is a 100% employee-owned business.
Source:
King Arthur Flour
