The combination of in-store bakeries and packaged baked goods is a big business and is constantly evolving to keep pace with consumers’ eating habits. To stay ahead of the curve, IRI’s Sally Lyons Wyatt will share retail-based consumer and shopper sales trends, identify outperforming segments and uncover vulnerabilities during her “State of the Industry” presentation. She also will provide insights to the various roles baked goods play to meet consumers’ needs and opportunities to capture even more growth.
CPG companies know that the U.S. consumers’ eating preferences cross a wide spectrum of differences. Understanding the factors that drive these variances is the key to innovating product lines and capturing more “share of stomach.”
State of the Industry
Monday, Oct. 29, 2018, 9:30-10:30 a.m. ET
American Bakers Association’s 2018 Technical Conference
Hyatt Regency Indianapolis
1 S. Capitol Ave., Indianapolis, IN 46204
Source: IRI
