IDDBA's 2012 Cake Challenge Contestants Announced

Madison, WI — The International Dairy-Deli-Bakery Association™ (IDDBA) has announced the three contestants chosen to participate in the 17th annual IDDBA Cake Decorating Challenge to be held at IDDBA’s Dairy-Deli- Bake 2012 seminar and expo in New Orleans, LA, June 10-12. There were 86 entrants from 35 supermarket chains.

IDDBA Executive Director Carol Christison commented, “Artistic talent comes in many forms. I can only think of one art form that combines basic building blocks with painting, sculpture, carving, beadwork, and calligraphy. And that’s cake decorating. From the novice to the show-stopping, award-winning decorating veteran, the decorators entering this year’s IDDBA Cake Decorating Challenge, have demonstrated their skill, and more importantly, their passion, for all things cake. Every year, I say it can’t get better and it does. They heard the call and they stepped up to the challenge.”

The decorators receiving an all-expense paid trip to compete are:

Andria Chinander, Lund Food Holdings (Byerly’s), Edina, MN. Andria honed her cake skills on the job at Byerly’s, where she’s been working for 14 years and decorating the past eight. She enjoys creating displays and researching new cake techniques and ideas online.

Stacie Clawson, Walmart, Perry, UT. Stacie has been decorating cakes for 12 years. She is mostly self-taught, but has learned much from talented coworkers along the way. She loves making her customers feel special with her personalized cakes.

Amy Murtha, Hy-vee Inc., Belton, MO. Amy calls her 14 years of cake decorating “creatively rewarding”. She learned the basics from coworkers and continues to study new advanced techniques on her own. She uses her degree in graphic design to create original cake designs.

There are three phases to the Challenge. On Sunday, June 10, each contestant will decorate enough cakes to fill one multi-tiered, eight-foot bakery case. On Monday, June 11, each contestant will decorate a wedding cake. Tuesday, June 12 is a special “Decorator’s Choice” theme event.

A special thanks to the following decorators who entered the competition:

Ashley N. Albers, Hy-Vee; Michelle Alton-Sheets, Albertsons; Amanda Ayers, Weis Markets; Michelle Baker, Food City #839; Peter F. Barbaro, Harvey's; Jennifer Bembenek, Price Chopper; Traquill Liz Benjamin, Giant Eagle Bedford #209; Annette  Bentley, Meijer 173; Jill M. Blancho, Hy-Vee; Katie Bonness, Giant Eagle; April Bradley, Dave's Supermarket; Heather Brawner, Albertsons #6591; Richinda L. Brower, Dillons; Tonya L. Brown, Hy-Vee; Jerri Anne Brown, Harp's Food Store #111; Pamela Cagey, Giant Eagle; Amanda Campbell, Kroger #319; Latoya Carpenter, Market Place Foods; Andria Chinander, Ridgedale Byerly's; Brandy Clark, Publix Greenwise Market; Stacie Clawson, Walmart; Jessica Collins, WalMart; Melanie DeKeyrel Bel,l Hy-Vee; Angela DeVleming, Albertson's; Jane Donley, Albertsons-403; Judi Duran, Albertsons #528; Connie Earle, Price Chopper; Brooke Engelhardt, Sweetbay Supermarket; Laurie Errend, Albertsons; Katherine Farrar, Kroger; Helen Fonseca,
Albertsons; Jessica Foster, Hy-Vee; Sandra Fridley, Hy-Vee; Mary Garcia, Hy-Vee; Abel Garza, HEB; Ashley Gatt, Albertsons; Stefanie Gorby, Krogers; Deanna Grant, Ralph's #730; Danielle L. Greene, Giant Eagle; Miranda Greenhut, Publix Supermarkets; Laurie Grissom, WalMart; Heather L. Hansen, Hy-Vee; Debbie Harrison, Albertson's; Sara Hensley, Kroger; Felicia Lee Jeffries, Albertsons; Tiffany Kiesling, Hildaner; Deborah Kirby, Kroger; Lisa Laib, Marketplace Foods Dakota Square; Tamera A. Lang, Dillons – Store #61; Jacqueline A. Lenox, Shop Rite; Verica Liautaud, Jewel-Osco; Mellissa Lombardo, Cosentinos Price Chopper; Rebecca Lougheed, Food City #606; Jeremy Louy, Super 1 Foods; Julie Lussier, Weis Markets #215; Bobbie Ann Mann, Market Street; Darlene L. Markovich, Schnucks Supermarkets Inc.; Karina Martin, Kroger; Gloria A. Mendez, Albertson's #6555; Deb Mogensen, Jewel Foods; Jennifer Morales, United Marketstreet; Amy Murtha, Hy-Vee; Jennifer Oldham, Kroger #345; Christa Oliver, Giant Eagle; Donna Owens, Food City #617; Elizabeth Parsons, Hy-Vee; Gregory Riley, ACME Markets 7817; Crystal M. Roberts, Winn Dixie; Melisa A. Sanchez, Ralphs; Linda Lee Sanderson, Farm Fresh; Sheri Sanderson, Albertsons; Rhoda Schultz, Hy-Vee; Raven Seybolt, Cub Foods; Aynur Simsek, Kroger; Dana Smith, Food Pyramid; Lana Terry, Dillons; Katrina Thies, Albertsons; Ashley D. Thomas, Vashon Thirftway; Bernadette Trubega, Giant Eagle; Jaime VaderWoude, Byerlys; Tammy Walsh-Fox, Weis Markets; Brenda Webster, Kroger #391; Sarah Willey, Rosauers; Bruce Wyscarver, Harveys Supermarkets; Fhoua Yang- Moua, Byerly's; Katie Zimmerman, Hy-Vee

About IDDBA:

IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit our Web site, www.iddba.org.

Source: International Dairy-Deli-Bakery Association