iba 2018: Stronghold Of The International Baking Industry

In 2018, the international baking industry will be dominated by iba. The world's leading trade fair for bakery, confectionery and snacks will take place at Fairground Munich from 15 – 20 September 2018. As a premier platform, it offers an unparalleled market overview in twelve halls with all the latest innovations and products of the industry.

"The interest shown by national and international companies is huge. Apart from a few remaining spaces, iba is already fully booked," says Dieter Dohr, CEO and President of GHM Gesellschaft für Handwerksmessen mbH. More than 1100 exhibitors from over 50 countries (dated April 2018) will cover the entire spectrum of baking goods with their range. "As the leading trade fair, iba has an eye on all the trends in the industry worldwide, as well as the relevant requirements for bakers and confectioners, restaurateurs and industry decision-makers of the food retailing sector," explains Dohr. "At iba 2018, innovations and concepts will play a central role for all sized companies in the areas of manufacturing processes, the out-of-house market, energy efficiency, automation, hygiene, digitisation at the point of sale, and in production, shop fitting, packaging and logistics." 

New iba speaker’s corner in hall B5 

New legal regulations such as the receipt issuance obligation in Germany from 2020 or the Novel Food Regulation, which now allows the use of mealworm flour in Germany since January 2018, the changing eating habits of consumers and the use of digital solutions or the demand for sustainable packaging: The baking industry is facing big challenges. In addition to the iba.FORUM in Hall B3, the new iba speaker’s corner in Hall B5 offers comprehensive orientation. There, visitors can exchange ideas with leading experts on interesting topics from science to applying it in practice and get a prospect on upcoming trends. 

New visitor service: The digital iba marketplace 

iba also offers its visitors a new digital service. Through the online marketplace, visitors can prepare themselves better for their specific needs before the fair and have a better overview and thus orientation on site. Thanks to the new search option for "solution approaches", you can quickly find, for example, innovative snack solutions, digitisation, energy efficiency or raw materials that will be exhibited at iba. Additionally, visitors have the opportunity to contact the exhibitors directly and arrange appointments with them. Further information is available at www.marktplatz.iba.de/en. 

iba.TO GO!: Snack and beverage concepts on a central area 

Also new is the topic area "iba.TO GO!" in Hall B3. For the first time, iba is combining innovations and solutions for snack and beverage concepts for baking traders at a central contact point. There, the entire process chain of snacks is presented – from ingredients and preparation, through to sustainable packaging solutions to logistics and shop design, rounded off with many workshops and displays. The trend topic coffee is also discussed in detail by experts, starting with the coffee bean, roasting and grinding, to machines and serving coffee in china or to-go cups with a deposit system. 

Source: iba