How To Increase The Customer Base In A Bakery

If your bakery is struggling, offering new products and employing new marketing techniques can help improve your customer base. One of the best forms of advertising for bakeries is word of mouth. Offering delicious products and creating a warm and inviting atmosphere will bring in referral-based customers. Deliver excellent customer service to keep each client coming back to your bakery on a regular basis.

Step 1

Change up your menu. Although you should stick with your best-selling products, don’t be afraid to add new baked goods on a regular basis. Also, you could consider selling food items that accompany bakery items. For instance, sell wine, cheeses and olive oils to go with your delicious loaves of bread.

Step 2

Take emails from customers. Start an email mailing list to send out specials and coupons to your customers. Don’t overload customers with spam. Instead send out an email once or twice a week.

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