How Rise Baking Company is Working to Remove Synthetic Colors by End of 2026: ‘Customers Are Our No. 1 Focus’

TUCKER, Ga. — Food scientists move between workstations with the smell of roasted sugar and hum of ovens serving as a background on a recent fall day at the nondescript facility located in an Atlanta suburb.

The smell of pistachio muffins and red velvet cakes fill the air as a technician slowly mixes buttercream frosting. Wearing a white lab coat, she adds an off-white buttercream into the mixer and then a base color.

Slowly, she stirs buttercream and puts additional ingredients into the mixer and with smooth methodical motions, pillowy mounds of bright pink frosting quickly form.

It’s all part of the Rise Baking Company’s work to remove all certified synthetic colors from its products by the end of next year – without sacrificing the brand’s well-known taste and quality.

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