Bread rises in breakfast category as consumers demand more convenient, portable, and wholesome options.
Move over low-carb diets—on-the-go breakfast breads, pastries, and breakfast sandwiches are here to stay for busy American families looking for quick breakfast options. Today’s consumers are looking for convenient, nutrition-packed, portable options that still meet their desire to indulge.
The breakfast foods category is expected to grow by nearly 26% from 2012 to 2017, according to Mintel. Sixty-two percent of consumers say they would prefer products that are high in fiber, low in sugar, or low in sodium. Moreover, the top attributes consumers seek in breakfast foods are low in cholesterol, high
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