EL SEGUNDO, CA- Fresh & Easy Neighborhood Market today introduced over 60 delicious new baked goods and desserts, including new varieties of bagels, scones, cookies, breads, pies, cupcakes, and pastries.* The new products include several seasonal flavored, gluten free and organic options and like all fresh&easy brand products, contain no artificial colors or flavors, high-fructose corn syrup, or added trans fats.
Over 15 of the new bakery items are specially designed just for the fall season; some of the seasonal highlights that are baked fresh daily in stores include:
•Maple Pecan Braid $1.00 3 oz.
•Cinnamon Apple Muffins $3.99 4 ct.
•Cranberry Walnut Loaf $3.99 14 oz.
•Pumpkin Scones with Vanilla Icing $3.99 4 ct.
Fresh & Easy has improved its line of traditional desserts and introduced some new unique and innovative items, including:
•The Devilish Dozen Red Velvet Mini Cupcakes $3.99 12 ct.
Beet juice, cocoa and vinegar are used for the signature sweet and sour red velvet taste, topped with cream cheese frosting and bittersweet chocolate shavings
•Bonkers Berry Pie $4.99 8 in.
Blueberry, raspberry & strawberry pie with a brown sugar oatmeal streusel topping
•Cookies 'n' Cream $2.49 4 oz.
Chocolate chip cookie dough with a vanilla bean mousse, similar to milk
Josiah Huelle, Fresh & Easy's Dessert Development Chef, created the new dessert items. Chef Josiah joined the Fresh & Easy team in January, bringing years of experience as a pastry chef for a variety of resorts including St. Regis Monarch Beach and St. Regis Princeville.
"My baking philosophy has always been to keep things simple and let the ingredients speak for themselves. And that's what we did with these new desserts," said Chef Josiah. "I'm excited that our customers can now enjoy these naturally flavorful, high-quality and affordable treats. We worked hard to create delicious and innovative products that our customers will love."
Fresh & Easy is inviting customers to join a Facebook chat with Chef Josiah. To ask Chef Josiah a baking question or to learn more about the new baked goods and desserts, log on to www.facebook.com/freshandeasy at 12pm (PST) on Friday, September 21 and comment on Fresh & Easy's dessert and bakery post.
A few of the new organic and gluten free items in stores now include:
•Organic Multigrain or Chia & Flax Seed Sliced Loaves, $3.49 (24 oz.)
•fresh&easy Organic Double Chocolate or Cranberry Raisin Cookies, $2.99 (8 oz.)
•Liz Lovely Gluten-Free Cookies: Chocolate Fudge, Ginger Molasses or Snickerdoodle, $3.49 (6.3 oz.)
•No Bake Cookie Company: Gluten Free Peanut Butter or Chocolate Cookies, $1.99 (4.3 oz.)
•Flax-4-Life Muffins: Gluten Free Carrot & Raisin or Blueberry, $5.49 (4 ct.)
Fresh & Easy also introduced several sweet treats from the European indulgent dessert brand, Gü. The following Gü desserts are now exclusively offered on the West Coast in Fresh & Easy stores:
•Hot Chocolate Molten Lava Cakes $5.49 2 ct.
•Chocolate Ganache Pots $3.49 3 ct.
•Hot Chocolate Soufflés $5.49 2 ct.
•Chocolate Vanilla Cheesecakes $5.49 2 ct.
•Key Lime Pies $5.49 2 ct.
*In-store bakery items available in select Fresh & Easy stores.
About Fresh & Easy Neighborhood Market
Fresh & Easy operates 199 stores in Arizona, California and Nevada. All of Fresh & Easy's products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. Fresh & Easy also offers fresh baked goods, meats and produce, as well as favorite national brand products and household items, all at great low prices.
To learn more about Fresh & Easy's new product development team, including Chef Josiah, go to http://youtu.be/4qQrFoTsu3E . For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.
Source: Fresh & Easy Neighborhood Market
