WASHINGTON, DC – The American Bakers Association (ABA) announces that former White House Press Secretary and New York Times bestselling author Dana Perino will serve as the American Bakers Political Action Committee (PAC) Dinner keynote speaker during the 2017 ABA Convention.
Perino will draw on her years of experience as Press Secretary in the administration of President George W. Bush and her current role as co-host of Fox News Channel’s The Five to give attendees a behind-the-scenes understanding of media and messaging in today’s political climate. An expert in public relations and crafting constructive, forward-looking messages in trying times, Perino will explain the strategies, tactics and mindset necessary to present a convincing and attractive face to customers and the American public.
“We are excited to bring such a high-caliber individual with profound political expertise to this year’s American Bakers PAC Dinner,” said American Bakers PAC Chairman Steve Avera, Flowers Foods. “We look forward to hearing Dana’s insights on the evolution of White House communication, the emergence of social media as a messaging platform and other topics during this always-popular and important industry event.”
“The American Bakers PAC Roundtable and Dinner serve as the primary fundraising events for the calendar year,” said ABA Senior Political Director Kelly Knowles “The success of American Bakers PAC is due to the incredible support from ABA members who have a keen understanding of political engagement and how it impacts the baking industry.”
Perino has also served on the Broadcasting Board of Governors; initiated Minute Mentoring, a mentoring program for young women; and has provided editorial direction for Things that Matter by Charles Krauthammer and The Time of Our Lives by Peggy Noonan.
A limited number of high-dollar donors will be able to meet personally with Perino during a VIP roundtable discussion prior to the dinner. Funds raised allow the American Bakers PAC to support candidates whose positions and decisions directly impact the baking industry.
The American Bakers PAC Dinner is a ticketed event being held on Monday evening, March 27, during the ABA Convention. Invitations and ticket order forms have been distributed to authorized ABA members. To learn more about the PAC Dinner and ABA’s political activities, please contact ABA Senior Director Political Affairs Kelly Knowles at 202-789-0300 or via e-mail at kknowles@americanbakers.org.
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About the 2017 Stronger Together Convention:
The premier annual gathering of the baking industry, the 2017 ABA Convention will take place March 26 – March 29 at the Boca Raton Resort & Club in Boca Raton, Fla. This annual event is where top industry leaders participate in business seminars to cement best practices, connect with the latest trends, engage with industry colleagues to share ideas peer-to-peer, and determine the best solutions for baking issues. Find more information at www.americanbakers.org/2017ABAConvention. Follow the convention with #ABAConvention.
About the American Bakers Association:
The American Bakers Association (ABA) is the Washington D.C.-based voice of the wholesale baking industry. Since 1897, ABA has represented the interests of bakers before the U.S. Congress, federal agencies, and international regulatory authorities. ABA advocates on behalf of more than 1,000 baking facilities and baking company suppliers. ABA members produce bread, rolls, crackers, bagels, sweet goods, tortillas and many other wholesome, nutritious, baked products for America’s families. The baking industry generates more than $102 billion in economic activity annually and employs more than 706,000 highly skilled people.
Source: American Bakers Association
