Flowers Foods Licenses Rights To Wonder & Home Pride Bread Brands

THOMASVILLE, Ga. — Flowers Foods, Inc. (NYSE: FLO) announced it has signed an agreement that gives Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce and market Wonder and Home Pride breads in northwest Indiana; northern Illinois, including Chicago; and southern Wisconsin. Terms and conditions of the license agreement were not disclosed.

With the agreement, Wonder and Home Pride breads will return to store shelves in the near future after being off the market in these areas since the November 2012 shut down of Old HB, Inc. (formerly Hostess Brands).

Commenting on the announcement, Allen L. Shiver, Flowers Foods' president and CEO, said, "We're excited about partnering with Aunt Millie's, which produces quality fresh bakery foods and has a great distribution network. This agreement allows us to bring these well-known and well-loved bread brands, baked with the same recipes, back to consumers in this part of the Midwest."

Flowers Foods acquired the Wonder and Home Pride brands, along with Merita and Butternut, in July 2013. In September 2013, the company reintroduced Wonder and the other brands to its direct-store-delivery market, which reaches approximately 79% of the U.S. population in the East, South, Southwest, and California.

About Flowers Foods

Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of fresh packaged bakery foods in the United States with 2013 sales of $3.75 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own and Tastykake. Learn more at www.flowersfoods.com.

Statements contained in this press release that are not historical facts are forward-looking statements. Forward-looking statements relate to current expectations regarding our future financial condition, performance and results of operations, planned capital expenditures, long-term objectives of management, supply and demand, pricing trends and market forces, and integration plans and expected benefits of transactions and are often identified by the use of words and phrases such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "would," "is likely to," "is expected to" or "will continue," or the negative of these terms or other comparable terminology. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ from those projected. Other factors that may cause actual results to differ from the forward-looking statements contained in this release and that may affect the company's prospects in general include, but are not limited to, (a) competitive conditions in the baked foods industry, including promotional and price competition, (b) changes in consumer demand for our products, including changes in consumer behavior, trends and preferences, including health and whole grain trends, and the movement toward more inexpensive store-branded products, (c) the success of productivity improvements and new product introductions, (d) a significant reduction in business with any of our major customers including a reduction from adverse developments in any of our customer's business, (e) fluctuations in commodity pricing, (f) our ability to fully integrate recent acquisitions into our business, (g) our ability to achieve cash flow from capital expenditures and acquisitions and the availability of new acquisitions that build shareholder value; (h) consolidation within the baking industry and related industries; and (i) the failure of our information technology systems to perform adequately, including any interruptions, intrusions or security breaches of such systems. The foregoing list of important factors does not include all such factors, nor necessarily present them in order of importance. In addition, you should consult other disclosures made by the company, including the risk factors included in our most recently filed Annual Report on Form 10-K filed with the Securities and Exchange Commission ("SEC") and disclosures made in other filings with the SEC and company press releases, for other factors that may cause actual results to differ materially from those projected by the company. We caution you not to place undue reliance on forward-looking statements, as they speak only as of the date made and are inherently uncertain. The company undertakes no obligation to publicly revise or update such statements, except as required by law.

Source: Flowers Foods