Don’t expect a typical neighborhood store at Hoff’s Bakery, newly relocated to a 100,000-square-foot space in Malden.
“We’re a wholesaler with a retail store that sells desserts at wholesale prices,” said chief executive Vinny Frattura.
Inside the retail store, freezers filled with pre-baked gourmet cakes, individual desserts, dessert bars, and mini-pastries line the walls. Just defrost and serve.
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