Fact Checking: The Truth About Bread

Consumers are being bombarded by often contradictory messages through all kinds of media channels about what food is good for them and what is not. As a result, consumer knowledge is often based on perception rather than facts. Luckily we have Adeline Pierre, nutrition R&D manager at Puratos, who is able to dispel some persistent myths.

Healthy fibres
The Taste Tomorrow research reveals that only 39% of consumers around the world know bread contains fibre, but 84% think this adds to its healthiness.

Fact: A fibre is a type of carbohydrate that the body can’t digest. Fibres are mainly found in fruits, vegetables, whole grains and legumes. 'Yes, fibres in bread do indeed bring lots of health benefits,' Adeline says. 'According to nutritional guidelines we should consume at least between 25 to 30 grams of dietary fibre a day. The best-known and proven health benefit is that fibre is beneficial for the digestion, and can help prevent constipation. Also, some fibres can help lower blood cholesterol.'

To read the rest of the story, please go to: Puratos Taste Tomorrow