SOUTH SAN FRANCISCO, Calif. — Savvy as Starbucks is about coffee, it has not had much luck with food.
Although the chain revamps its pastry case every few years, sometimes with promises about “health and wellness,” food represents just 19 percent of its U.S. sales.
That may be up from 10 to 12 percent a couple of decades ago, but “we’re not where we want it today,” Chief Financial Officer Troy Alstead said in an interview.
Starbucks is looking to Pascal Rigo to change that.
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