MCLEAN, Va. — Dr. Siegal’s Direct Nutritionals, LLC, the global distributor of
Dr. Siegal’s COOKIE DIET brand products, today announced that it has begun
shipping renowned physician, author, and weight-loss expert Dr. Sanford Siegal’s
internationally popular cookies to more than 7,000 Walgreens stores throughout
the United States. The decision to make the company’s products available at all
Walgreens stores follows successful test marketing on Walgreens.com and at over
200 Walgreens stores from coast-to-coast. Walgreens.com also carries Dr.
Siegal’s COOKIE DIET brand shake mixes and Dr. Siegal’s latest book, Dr.
Siegal’s Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People
Lose Weight Fast (2009, Hyde Park Publishing Ltd., 320 pages, ISBN
978-0-9822728-3-19999).
“We couldn’t be more pleased with the success our products have enjoyed at
hundreds of Walgreens stores during the past few months and we’re confident that
they’ll perform well chainwide,” said Matthew Siegal, president and CEO of Dr.
Siegal’s Direct Nutritionals, LLC. “When they finish arriving at more than 7,000
Walgreens stores over the next few weeks, Dr. Siegal’s COOKIE DIET products
will be available at nearly 10,000 retail outlets.”
Sanford Siegal, D.O., M.D., conceived the idea of a diet based on a
hunger-satisfying cookie in the early 1970s while writing a book about natural
substances in foods that suppress hunger. He decided to engineer a food
specifically to help his patients stick to the low-calorie diet that he
advocates. Dr. Siegal produced a formula for a proprietary mixture of amino
acids that resulted from combining certain food substances and baked it into
cookies that he gave to a few patients. Dr. Siegal’s COOKIE DIET was an
overnight success. His South Florida medical practice soon expanded to 14
clinics and he began supplying his cookies and other foods to hundreds of other
doctors.
In 2007, Dr. Siegal and his son, Matthew Siegal, the company’s CEO, began
offering their cookies, shake mixes, and other products to the general public
through www.CookieDiet.com (which has 120,000 members) and retailers, including
Walgreens, GNC, and Samsclub.com. Despite his brand’s explosive growth, Dr.
Siegal still personally mixes every batch of his proprietary protein formula
with his own hands in his Miami bakery.
Although copycat products have recently appeared, Dr. Siegal’s original
cookie-based diet continues to command a nearly 100 percent share of voice in
the press and is perpetually in the news. Dr. Siegal has been profiled by Good
Morning America, The View, The New York Times, Forbes, The Wall Street Journal.
Entertainment Tonight, and hundreds of other media. Recent stories include:
ABC’s Good Morning America
NBC’s Today Show
KNBC-TV Los Angeles
ABOUT DR. SIEGAL’S COOKIE DIET
Dr. Siegal’s COOKIE DIET is a 35 year old, profitable, 100% debt-free,
family-owned business comprising several companies with corporate locations in
the Miami, Florida, and Washington, DC, metro areas. Under license from Dr.
Siegal’s SM Licensing Corporation, Dr. Siegal’s Direct Nutritionals, LLC,
operates the web site CookieDiet.com (120,000 members) and six Dr. Siegal’s
COOKIE DIET retail outlets in South Florida, Phoenix, and Beverly Hills, and
distributes products directly to consumers and resellers including Walgreens,
GNC, Samsclub.com, and independent retailers and physicians.
Source:
Dr. Siegal’s COOKIE DIET