Dina Foods Supplies Artisan Bakery Range to Foodservice Operators

London-based family business Dina Foods supplies an artisan range of Mediterranean flatbreads and luxury confectionery to foodservice operators across the UK, offering versatile, high quality products that work across multiple menu formats.

“Caterers tell us they need reliable shelf life, clear allergen labelling, cost consistency and products that work across multiple menu formats,” comments Project Director Wilda Haddad. “Our authentic bakery and confectionery lines have been developed with those factors in mind, so they support smoother operations and more predictable margins.”

Dina Foods’ bakery range taps directly into key growth trends in foodservice, including the rise of plant based consumption and globally inspired flavor profiles, delivering the operational efficiency, versatility and authentic experience required by operators.

Provenance
Dina Foods’ authentic Eastern Mediterranean bakery range is rooted in its culinary heritage. 
The company has its roots in the restaurant trade; its founders opened the UK’s first Lebanese restaurant, Fakhreldine in the 1980s. 

“Operators tell us that provenance matters, and some now highlight our story because it gives them a point of difference,” comments Wilda Haddad. “Our products are inspired by time-honoured recipes handed down through generations.”

Dietary Requirements

All Dina Foods’ breads are suitable for vegetarians and vegans. 

“At the menu level, the biggest shift we continue to see is the demand for all-purpose meal solutions, particularly vegetarian and vegan options,” comments Wilda Haddad. “That’s becoming a baseline expectation across restaurants, cafés and food to go.”

Growing demand for plant-based eating is reflected in Dina Foods’ sales patterns. Year-on-year growth in vegetarian lines has been strong, rising 23% in 2025 as caterers lean into meat-free formats.

Innovation
Dina Foods has a vibrant new product development programme, engaging with emerging customer trends on platforms such as TikTok while remaining focused on long-term relevance rather than novelty.
“Our range stays aligned with consumer expectations while supporting the practical realities of running a busy kitchen,” comments Haddad.

Aligned with product range, Dina Foods has targeted investment in clean-label innovation, including sourdough flatbreads, complemented by added-value products, such as seeded pittas and vegetarian deli foods.

A recent launch, sourdough khobez under the Dina Foods brand Paninette®, taps into growing consumer interest in sourdough’s perceived gut health benefits.

Wilda Haddad comments: “In this time of economic pressure, we want to help our customers stand out by delivering high-quality and innovative products. We are always looking at new ideas across our whole business.”

Versatility and Day Part-Flexibility
Dina Foods range offers total day-part flexibility, giving operators a major commercial advantage. “Products such as our baklawa continue to outperform because they work across multiple occasions, as counter treats, coffee accompaniments, desserts, and even gifting items,” comments Haddad. 

The same applies to Dina Foods’ flatbreads, which are widely used for wraps, sandwiches, and sharing dishes, offering speedy and consistent solutions. 

“Our bakery products can move seamlessly from breakfast through to dessert, the breads can be eaten with sweet or savoury toppings or as a meal accompaniment,” says Haddad. 
Supply efficiency

In a market where waste reduction and frequent ordering have been priorities (particularly since Covid) Dina Foods can offer operators the flexibility they require. That has helped it exceed pre-Covid sales volumes and continue to expand its footprint in the catering sector.

“We also supply traditional Eastern Mediterranean deli items such as falafel as well catering sizes of dips such as houmous, and clean label breads, so our range can allow countless combinations to create menu variety at a low cost-per-serving. In current times, where budgets are tight, our Mediterranean Foods provide great high-quality menu solutions” comments Haddad.

Shelf life remains an operational priority for caterers, and Dina Foods has invested in packaging improvements. This supports more efficient stock management in the catering sector’s tight labour and cost environment.

Dina Foods’ Bakery Range
Dina Foods’ traditional Mediterranean bakery range includes wholemeal, white, and seeded flatbreads, wraps and pitta breads, ultra-thin lavash flatbreads, and its versatile, best-selling doubled-layered khobez flatbreads (sold under the Dina Foods brand Paninette®), which can be sliced, used as a wrap or as an alternative to a pizza base. Breads are baked in bespoke stone ovens in the AA+ BRCGS accredited factory. 

On the confectionery side, indulgence is the order of the day, with high-quality, clean-label ingredients, such as ghee, used as standard. As the leading baklawa producer in the UK, Dina Foods uses authentic recipes passed down through the generations. Its range includes pistachio baklawa, chocolate enrobed and fruit selections such as apricot baklawa. 
www.dinafoods.com