If there’s one thing grocery shoppers probably don’t expect in the deadly dull bread aisle, it’s a Spinal Tap-like encounter with an organic brand.
But cult favorite Dave’s Killer Bread brings its guitar-wielding logo to life for the first time in a new campaign that serenades consumers with a power chord solo and aims to break the brand into the mainstream.
And fittingly, “Bread, Amplified” turns it up to 11.
To read the rest of the story, please go to: Adweek
Dave’s Killer Bread®, known for shaking up the bread category with its signature organic whole grain loaves, breakfast breads, English muffins, bagels, and buns, is about to crush a new category with their latest product innovation: Organic Snack Bars. These delicious bars are indulgent enough to satisfy any sweet tooth yet still power-packed with quality ingredients, fiber, and nutrition to fuel your day, the Dave’s way. …
We found the bread as our family has been trying to eat more organic and non-GMO foods. To say Jill oversees our shopping overstates the very small role I play in stocking the Fowler family shelves. …
Constructing Hope captured the attention of Dave Dahl, the founder of Dave’s Killer Bread who advocates for building careers for those who may not have societal advantages, along with giving second chances to reformed prisoners and others. …
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