If there’s one thing grocery shoppers probably don’t expect in the deadly dull bread aisle, it’s a Spinal Tap-like encounter with an organic brand.
But cult favorite Dave’s Killer Bread brings its guitar-wielding logo to life for the first time in a new campaign that serenades consumers with a power chord solo and aims to break the brand into the mainstream.
And fittingly, “Bread, Amplified” turns it up to 11.
To read the rest of the story, please go to: Adweek
Known for reviving the bread aisle with loaves loaded with killer taste and texture, Dave’s Killer Bread (DKB) brings its whole grain and protein game to the grill with the launch of organic burger buns. Delivering serious flavor from top to bottom, the brand’s newest innovation are now nationally available. …
Year-to-date, through the second quarter of fiscal 2024, cash flow from operating activities increased $39.5 million to $168.4 million, capital expenditures decreased $7.1 million to $61.3 million, and dividends paid to shareholders increased $3.8 million to $101.9 million. Cash and cash equivalents were $6.9 million at quarter end. …
We found the bread as our family has been trying to eat more organic and non-GMO foods. To say Jill oversees our shopping overstates the very small role I play in stocking the Fowler family shelves. …
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