What can you create when you combine artisan baking and commercialization? This was the very question that the Ardent Mills team asked themselves when seeking to grow our client resources portfolio, seeking to provide the next generation of baking resources and a full-spectrum ideation lab. The result was Innovation Bakery Resources (IBR), a multi-dimensional division of Ardent Mills that provided a full lifecycle support for product development, from ideation to production. Part baking lab, part production facility, this nimble team in Tualatin, Oregon and has been an integral part of the product development process, with Ken Ruud helping to lead the way as Director of Innovation.
WELCOME TO OUR CONVERSATIONS SERIES KEN! THERE’S A LOT HAPPENING AT THE IBR. HOW ARE YOU AND THE TEAM FOCUSING ON WHAT’S NEXT IN THE FUTURE OF APPLICATIONS AND PRODUCT DEVELOPMENT?
We’re constantly looking at ways to innovate and grow, and love using new methods to get there. We’ve actively partnered with our marketing and insights team members to obtain valuable consumer feedback on new bread ideas. We use the consumer data to make more informed decisions on prioritizing our development resources while pursuing opportunities that have greater potential to succeed.
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