Consumers look at sustainability from their own perspective rather than on an environmental scale. Wasting food, for example, is in fact a waste of valuable natural resources. But, from a consumer’s perspective, it’s more about wasting money. They make sustainable choices if they will personally benefit.
We asked more than 11,000 consumers to talk about the future of food and their expectations for 2025. The results have been summarized into four key observations, and we now turn to the fourth and final of these: My Sustainability. In the upcoming weeks, we will focus on how this key observation impacts our business. Stay tuned for trend updates, interviews, expert opinions, recipes and best practices.
My sustainability, my perspective
In the video Ashwin Prasad, former category director for bakery products at Tesco, quite accurately explains the two sides of sustainability for consumers: what they expect from retailers and suppliers and how they apply sustainable behaviour in their own personal lifestyles.
To read the rest of the story, please go to: Puratos Taste Tomorrow