A great tasting, 33% reduced sodium processed bread made with Cargill’s SaltWise®sodium reduction system, FlakeSelect™ or with Premier™ potassium chloride. Using one of these solutions can significantly reduce sodium while providing similar taste-liking satisfaction as a Control product made with only salt. Consumer sensory tests showed no significant difference in overall liking between the Control and either of the reduced-sodium breads (n=80).1
Consumer Fit
Consumers are becoming more and more aware of their sodium intake, with 43% of consumers checking product labels for “low sodium” claims2. The 2010 Dietary Guidelines for Americans recommend a sodium intake for a typical adult of less than 2,300mg3 per day, but the actual average daily consumption is 3,400mg4. With 77 percent of the average person’s daily sodium intake coming from processed and restaurant foods5, consumers are looking for foods like this reduced sodium bread that can help them balance their sodium intake while still maintaining the great taste they demand.
Points of Differentiation
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