Bread – A Great Base To Start Your Sandwich
July 7, 2016 | 1 min to read
Consumers are constantly looking for new flavours and taste experiences. How can you innovate with a product percieved as classic, such as bread? Its base is as simple as it is versatile. This sandwich recipe highlights the possibility to vary your recipes and presentation. By focussing on the naturalness of the ingredients, bread offers a perfect opportunity to share more about its origin.
Tell your story
The majority of consumers around the world would find it interesting if bakeries shared more about their tradition. Sharing stories can help emphasize the naturalness of the ingredients. For the baked goods industry this offers an interesting opportunity. Even a simple bread, that contains only a few basic ingredients, has a lot to tell. The history, the heritage and the production process present a lot of interesting facts to share with your customer. The same goes about specific bread types and country classics like for example Italian focaccia or ciabatta.
Same dough, different shape
The sandwich concept is a basic recipe which allows you to add your own creativity or to respond to the demand of your consumers. Create different breads using the same dough, again and again:
To read the rest of the story, please go to: Puratos Taste Tomorrow